TenSevenSeven

October 1977.
The date Michael and Christine Hill lost everything in a house fire. But it was just the spark they needed to start the business of their dreams. Today, there are 281 MichaelHill jewellery stores in shopping malls worldwide. But their success in retail created a whole new challenge. For young couples influenced by global fashion, buying a ring from Michael Hill was seen as engagement suicide. So, inspired by that pivotal moment in October ‘77, we created a whole new brand TenSevenSeven.

Reinventing the engagement ring shopping experience by making it entirely digital.