ANZ

ANZ have been proud sponsors of the LGBTIQ community for many years on both sides of the Tasman. In 2017 they wanted a message that genuinely drove support, change and empowerment. 
Listening to the real battles the community face daily was crucial, from that #Holdtight was born,
an emotive, public call-to-action to not let go of your loved one’s hand in times of feeling uncertain. 
Launched with an online film, the message sparked a local and global flood of support over a human rights issue many were unaware of. It grew into a month long PR and socially led campaign that has grown into a daily narrative and continues to attract support.