Nike

Nike wanted deeper engagement with Australian female runners.

We launched Nike SHE RUNS, a social platform uniting women into one community. They shared their biggest obstacle: the fear of running alone at night. Together, we took action. With Nike’s support, women formed night run clubs nationwide, fronted local recruitment campaigns, and shared personal stories that became a short film featuring real runners.

The movement culminated in Nike She Runs The Night, a 13km race empowering women to defy the night, together.

All in just three months.